《广告学》电子版绿色下载



      当社会发展到商品流通的时期,为了促进商品的推广流通,一门宣传和推广商品的学问兴起,它就是广告学。
  广告的产生和发展,已有悠久的历史。它是阶级社会里产业分工的必然产物,是人类社会发展到一定阶段、社会生产达到一定水平之后,人们从事商品买卖和物质交换的辅助手段。因此,可以这么说,广告伴随着商品的出现而出现,并随着商品经济的发展而发展。无论在社会主义条件下,还是在资本主义条件下,广告都有存在的必然性,占有其应得的位置……

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